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Bikes

$649.99
The Cruiser 3i takes riding to the next level with modern refinements like a lightweight aluminum frame and, of course, Electra's patented Flat Foot Technology. With a 3-speed internal hub, it's practical yet eye-catching, making it perfect for cruising in style year round. It's right for you if... You enjoy the ease and simplicity of a Cruiser, but you have an affinity for the ease and low maintenance of the internal hub gearing. The lightweight aluminum frame makes it easy to ride along on the boardwalk, bike path and everywhere in between. The tech you get The Cruiser 3i has a 3-speed internal hub for those wanting a few more gears and minimal maintenance. Linear-pull brakes and a rear coaster brake provide smooth stopping power while cushy balloon tires, a custom saddle and grips create a comfortable ride. The final word The classic beach cruiser was our first muse. Over the years, we've continued to innovate and refine without losing our signature style and attention to detail. Enjoy cruising comfortably on a more open frame geometry and relaxed seat angle. Afterall, our Cruisers are simple, fun and easy to ride. Sizing: - 155 - 173 cm - 5'1" - 5'8"
$649.99
This is your city. Ride like it. The Loft 7D is a lightweight commuter that puts the fun in functionality. 700c wheels and a foot-forward, upright riding position provide optimum speed, comfort and control. This modern-day classic is built to ride. It’s lightweight. It’s durable. It’s comfortable and designed to handle the rigors of the streets. It's right for you if... You’ve got places to go. The Loft 7D is a reliable commuter that will get you there. This lightweight city bike won’t break the bank and comes equipped with an alloy frame, 7-speed drivetrain and fenders to keep you dry. Explore the city's ups and downs while still looking stylish. The tech you get Designed with functional minimalism in mind, the clean lines and straight bars give it a nice, unaffected look. The Loft 7D features a lightweight but sturdy aluminum frame, Shimano 7-speed MEGARANGE gearing to tackle hills, alloy dual pivot caliper brakes and fast-rolling 700c wheels. The final word The Loft is a lightweight commuter bike that will go from apartment to espresso in two minutes flat. Big on fun, low on maintenance, this bike was made for the city and everything that comes with it. Nimble, lightweight and sure to turn heads, you'll always arrive in style on a Loft 7D. Why you'll love it - Choose the frame geometry that's right for you: step-over or step-thru, with a lower standover height for easy on and off maneuverability. - The foot-forward, upright riding position provide optimum speed, comfort and control. - Choose from a variety of colors. - Customize your Loft and make it your own. Add a front basket for storage, a bell so they hear you coming and cup holder for your morning coffee. - Top it off with an Electra helmet and arrive fashionably safe.
$649.99
This is your city. Ride like it. The Loft 7D is a lightweight commuter that puts the fun in functionality. 700c wheels and a foot-forward, upright riding position provide optimum speed, comfort and control. This modern-day classic is built to ride. It's lightweight. It's durable. It's comfortable and designed to handle the rigors of the streets. It's right for you if... You've got places to go. The Loft 7D is a reliable commuter that will get you there. This lightweight city bike won't break the bank and comes equipped with an alloy frame, 7-speed drivetrain and fenders to keep you dry. Explore the city's ups and downs while still looking stylish. The tech you get Designed with functional minimalism in mind, the clean lines and straight bars give it a nice, unaffected look. The Loft 7D features a lightweight but sturdy aluminum frame, Shimano 7-speed MEGARANGE gearing to tackle hills, alloy dual pivot caliper brakes and fast-rolling 700c wheels. The final word The Loft is a lightweight commuter bike that will go from apartment to espresso in two minutes flat. Big on fun, low on maintenance, this bike was made for the city and everything that comes with it. Nimble, lightweight and sure to turn heads, you'll always arrive in style on a Loft 7D. Why you'll love it - Choose the frame geometry that's right for you: step-over or step-thru, with a lower standover height for easy on and off maneuverability. - The foot-forward, upright riding position provide optimum speed, comfort and control. - Choose from a variety of colors. - Customize your Loft and make it your own. Add a front basket for storage, a bell so they hear you coming and cup holder for your morning coffee. - Top it off with an Electra helmet and arrive fashionably safe.
$649.99 - $779.99
Toughen up your two-wheeled rides with the Townie Path 9D. The sleek design of this new bike includes some of the great features found on other Townies in the line, but with a little more attitude. Electra’s patented Flat Foot Technology, a 9-speed derailleur drivetrain, powerful hydraulic disc brakes and larger 27.5-inch tires provide riders with the confidence to take on a wider range of terrain. The tires include reflective sidewalls for better visibility and K-Shield protection to minimize the chance of a flat. - Comfort is key with a foot-forward pedal position, gel saddle and ergonomic grips. - 9 speeds and hydraulic brakes provide smooth riding on a wider range of terrain. - 27.5" puncture-resistant tires let you focus on the ride and avoid the dreaded flat. - For more versatility, add a Commuter Rear Rack Bag to pack all the necessities for an awesome adventure.
$729.99
Lucky number 7 means gears a-plenty for most general riding. With a Shimano 7-speed derailleur, powerful front and rear linear-pull brakes and Electra’s Flat Foot Technology, the Townie 7D is the best-selling bike in the U.S. - The Original EQ comes fully equipped with Hub Dynamo powered front and rear bright LED lights and painted fenders to protect from the elements. - Schwalbe Big Apple 26" tires with a puncture-resistant casing roll smooth and stable over most surfaces. - Linear-pull brakes help control your roll with easy-stopping. - Enjoy the ride on our cushy, ergonomic and shock absorbent elastomer saddle. - Enjoy as-is, or personalize your ride with Electra accessories and make it your own with fenders, a basket or bell.
$729.99
The Electra Townie® 7D is the best-selling bike in the U.S. for a reason. It's stylish, simple and fun. Complete with Flat Foot Technology®, enjoy an upright seating position that lets you plant your feet flat on the ground whenever you want. It comes equipped with lights and fenders making it the perfect run-around-town bike. It's right for you if... You're looking for a fun, quality bike that is both comfortable and stylish. Or maybe it's your first time riding since being a kid. Or you just want to get outside on two wheels more. With our patented Flat Foot Technology®, you’ll experience the comfort and control of our unique frame geometry in great colors to choose from. The tech you get Shimano Revo twist shifter transitions through 7 gears, allowing you to climb hills with ease. Linear-pull brakes control deceleration and Bontrager 26" tires roll smooth for a cushy ride. Color matched fenders keep you clean in all weather conditions while front and rear lights keep you safe. The final word The Townie® is the best-selling bike in the U.S. for a reason. Once you ride a Townie everything else is just a bike. It provides the utmost in comfort, style, and quality. Take a test ride and feel the Electra difference. With a variety of bold colors to choose from and features that will help you go the distance, the Townie Collection offers something for everyone. Why you'll love it - Bontrager 26" tires with a puncture-resistant casing roll smooth and stable over most surfaces. - Linear-pull brakes help control your roll with easy-stopping. - Enjoy the ride on our cushy, ergonomic, and shock absorbent elastomer saddle. - Enjoy as-is, or personalize your ride with Electra accessories and make it your own with fenders, a basket or bell.
$729.99
Lucky number 7 means gears a-plenty for most general riding. With a Shimano 7-speed derailleur, powerful front and rear linear-pull brakes and Electra’s Flat Foot Technology, the Townie 7D is the best-selling bike in the U.S. - The Original EQ comes fully equipped with Hub Dynamo powered front and rear bright LED lights and painted fenders to protect from the elements. - Schwalbe Big Apple 26" tires with a puncture-resistant casing roll smooth and stable over most surfaces. - Linear-pull brakes help control your roll with easy-stopping. - Enjoy the ride on our cushy, ergonomic and shock absorbent elastomer saddle. - Enjoy as-is, or personalize your ride with Electra accessories and make it your own with fenders, a basket or bell.
$1,079.99
Cars, Motorcycles, Fighter planes. If it’s got an internal combustion engine, we like it. But when the situation calls for a little legwork, the Men’s Attitude Cruisers fit the bill. They’ve been pinstriped, chopped, flamed and stretched for a custom look inspired by the hotrod culture. The modified frames and components like tricked out forks, struts, fenders, handlebars, racks and tires give each bike a style of their own. Throw in a little Flat Foot Technology® and you’ve got yourself one sweet ride. - Hydroformed 6061-T6 aluminum frame - SRAM i-Motion 8-speed w/coaster brake - SRAM i-Motion twist shifter - Alloy crank and sealed cartridge bottom bracket - 24” x 3.0” Fatti-O tires - Eight ball valve caps
$1,599.99
The Electra Cruiser Go! is an homage to an American classic, but with an e-bike twist. Comfort and control paired with modern style and technology create the ultimate cruising experience whether you're near or far from the beach. Pedal-assisted support and our patented Flat Foot Technology make this single-speed e-bike an elevated classic. - The Cruiser Go! features our patented Flat Foot Technology for ultimate comfort and control. - Comfortable cruising comes standard with Electra's patented Flat Foot Technology. - Rethink "cruising" with a top-assisted speed of 20 mph. - The easy-to-read LED controller monitors power support and battery charge. - This Go! e-bike is a modern twist on an American classic.
$1,599.99
The Electra Cruiser Go! is an homage to an American classic, but with an e-bike twist. Comfort and control paired with modern style and technology turn it into the ultimate riding experience. Pedal-assisted support and our patented Flat Foot Technology make this single-speed e-bike an elevated classic. - The Cruiser Go! features our patented Flat Foot Technology for ultimate comfort and control. - Comfortable cruising comes standard with Electra's patented Flat Foot Technology. - Rethink "cruising" with a top-assisted speed of 20 mph. - The easy-to-read LED controller monitors power support and battery charge. - This Go! e-bike is a modern twist on an American classic.
$1,899.99
The Townie Go! 7D is the e-bike for everyone. It combines comfort and control with the power and fun of an e-bike. Now featuring a fully integrated battery with 3 levels of support, 27.5" tires and Electra's patented Flat Foot Technology. Go faster, farther, and funner for less than you thought possible. - The Townie Go! 7D features our patented Flat Foot Technology for ultimate comfort and control while riding. - Reach a top-assisted speed of 20 mph with support from the rear hub motor. - Monitor your level of power support and battery charge easily with the improved LED controller. - Turn your e-bike into a me-bike with a basket, bell or helmet. The e-ssentials, of course. - This Go! e-bike combines quality, comfort and value with Electra's signature style.
$1,899.99
The Townie Go! 7D is the e-bike for everyone. It combines comfort and control with the power and fun of an e-bike. Now featuring a fully integrated battery with 3 levels of support, 26" tires and Electra's patented Flat Foot Technology. Go faster, farther, and funner for less than you thought possible. - The Townie Go! 7D features our patented Flat Foot Technology for ultimate comfort and control while riding. - Reach a top-assisted speed of 20 mph with support from the rear hub motor. - Monitor your level of power support and battery charge easily with the improved LED controller. - Turn your e-bike into a me-bike with a basket, bell or helmet. The e-ssentials, of course. - This Go! e-bike combines quality, comfort and value with Electra's signature style.
$2,949.99
Go to the market. Go to the beach. Go get coffee. The Townie Go! 5i is an easy-to-use, fun-to-ride, pedal-assist e-bike with surprising power that'll make you want to go forever. With the Bosch Active Line System and Electra's Flat Foot Technology, climb hills and shorten distances with ease. It's impossible not to smile while riding a Townie Go! It's right for you if... Whether you ride every day or are just looking to get out and ride more, the Townie Go! 5i is up your alley. This new and improved version of one of our best-selling e-bikes helps you enhance your lifestyle and remove boundaries. Go farther, go faster and go funner. The tech you get Powered by the Bosch Active Plus System with a 250W mid-frame motor and 4 mode levels of support - Eco, Tour, Sport and Turbo - no hill or distance will stand in your way. The new Shimano Nexus Inter-5E hub is designed for e-bike motors, making it easier to control your output and battery life. The final word The Townie Go! 5i offers the best smileage in its class and features our patented Flat Foot Technology, which provides absolute comfort and control. Studies show that e-bike riders ride three times more often and three times longer than traditional bike riders. So what are you waiting for? Get out and Go! Why you'll love it - This ride is streamlined and ready for customizations. Add a rack, basket or bell to make it your own. - The PowerPack 400 battery and 4 AMP charger charges quickly to keep you going. - Changing gears is intuitive and easy, even while pedaling uphill, so you can focus on the fun. - The 26" puncture-resistant Schwalbe balloon tires are comfy and smooth. - Color-matched fenders keep you clean while front and rear LED lighting keep you safe. - A rear rack helps carry everything you need with ease and style.
$249.95
Start them young! The Fit Misfit balance bikes are the perfect first two-wheeler to learn BMX basics on. Sturdy, TIF- welded steel frame and fork. Low 15? seat height, extending up to 17? as they grow with a quick-release clamp to make adjustments easy. Safety & comfort are top priority on these little machines, with domed, smooth axle nuts and safety-grips with large flanges on the "impact" side. We've even done the parents a favor with angled, easy to inflate valve stems. Easy to ride, cool to look at. All-push, all fun.
$399.99 $479.99 17% Off
$399.99 $519.99 23% Off
$429.95 - $449.95
SPECS FRAME: 21.25” TT (2XL) Cro-Mo Front Tri. GEOMETRY: Trail w/74.5° HA. HEADSET: Integrated. BB: Sealed Mid. BARS: 2-Piece 9”x 29”. FORK: Tapered w/33mm Offset. STEM: FIT Top Load. GRIPS: FIT Longtech w/Flange. SEAT: FIT Barstool Pivotal. CRANKS: Tubular Cro-Mo 175mm. SPROCKET: FIT Saw 30T. PEDALS: FIT Mack Alloy. FRONT WHEEL: FIT S1W w/Sealed Female Axle. REAR WHEEL: FIT OEM Double Wall w/Sealed 10T Cassette. TIRES: FIT OEM 2.4”. BRAKES: New U-Brake w/more tire clearance and softer pull springs.
$429.95
For the littlest riders in the crew, the Fit Misfit 12? is where it all starts. Whether making the switch over from a balance bike or hopping straight to pedals, the Misfit 12 is scaled down in all the right ways.  Built with chromoly tubing in key areas for strength, it's fine-tuned for short legs with custom 23/9 gearing and 75mm 3-piece cranks. A sealed cassette rear hub makes learning tricks and jumps easier (and safer) than with a coaster brake. Details like domed axle nuts and angled valve stems make things safer and easier. The Misfit 12 features a wider, flatter padded seat with a quick release clamp for easy adjustments on the fly. The Cheetah graphics and color scheme give it a "wild child" vibe, setting the pace for a lifetime of BMX.
$439.95
SPECS FRAME: 20.75” TT (LG) Cro-Mo Front Tri. GEOMETRY: Street w/ 12.6” CS. HEADSET: Integrated. BB: Sealed Mid. BARS: 4-Piece 9” x 29”. FORK: Tapered w/25mm Offset. STEM: FIT Top Load. GRIPS: FIT Crossfit. SEAT: FIT Barstool Pivotal. CRANKS: Tubular Cro-Mo 165mm. SPROCKET: FIT Key 25T. PEDALS: FIT Mack-PC. FRONT WHEEL: FIT S1W w/ Sealed Hub. REAR WHEEL: FIT S1W w/ Sealed 9T Cassette. TIRES: FIT F/U 2.4”. BRAKES: New U-Brake w/more tire clearance and softer pull springs. PEGS: 4X 100mm Metal.
$449.95 - $689.95
Moving up a couple inches in the Misfit line, the Fit Misfit 14? bridges the gap between a balance bike or 12? and is ready to go big. Serious BMX construction with chromoly tubing and low-maintenance, high performance features like an A-headset, sealed bottom bracket and a sealed cassette hub. Like all the Misfit bikes, the parts are sized accordingly–the Misfit 14? has 6? rise handlebars and 95mm tubular chromoly cranks. A 23/9 gearing combo makes it go and Odyssey Springfield brakes with a short reach lever slows it down. Big bike features in a scaled-down package. Ready to roll.
$469.95 - $509.95
The Fit Misfit 16? keeps little bike tradition in motion with tried & true 16? wheels bolted into a clean little frame set featuring chromoly top & down tubes, as well as a chromoly steer tube in the forks to take the hard landings that come along with the BMX learning curve. The Misfits are all scaled-to-"fit" with parts matched to the recommended rider size. The Misfit 16? has 7? rise bars with a mini top load stem to create a comfortable riding position. Short 105mm cranks are easy to spin, with enough leverage to get the party started. A custom 24/9 gearing is right on for the smaller wheel size too. High end features like a sealed bottom bracket and cassette hub make for low maintenance and long haul durability. When your little rider is ready to get busy with BMX, the Fit Misfit is standing by…
$489.95
The biggest of the little bikes, the Fit Misfit 18? is for riders not quite ready for a 20? bike. Custom geometry, fine-tuned to a smaller scale, with chromoly top and down tubes for the perfect blend of weight and strength. Chromoly 3-piece 130mm cranks with a 24/9 gearing combo to get things moving. 36-spoke wheels with new wider alloy rims stay straighter longer, with a sealed cassette hub in the rear. For riders moving up in the world of BMX, the Misfit 18? is the perfect vehicle.
$499.99 - $519.99 $551.95 - $571.95 9% Off
SPECS FRAME: 20.5” TT (MD) Cro-Mo Front Tri. GEOMETRY: Park w/12.6” CS 75.3° HA. HEADSET: Integrated. BB: Sealed Mid. BARS: 2-Piece 8.7”x 29”. FORK: Tapered w/25mm Offset. STEM: FIT Top Load. GRIPS: FIT Savage w/Flange. SEAT: FIT Barstool Pivotal. CRANKS: Tubular Cro-Mo 165mm. SPROCKET: FIT Key 25T. PEDALS: FIT Mack-PC. FRONT WHEEL: FIT S1W w/Sealed Hub. REAR WHEEL: FIT S1W w/Sealed 9T Cassette. TIRES: FIT OEM 2.4”. BRAKES: New U-Brake w/more tire clearance and softer pull springs. MISC: Gyro.
$499.99 $563.95 11% Off
SPECS FRAME: 20.5” TT (MD) Cro-Mo Front Tri. GEOMETRY: Street w/12.6” CS. HEADSET: Integrated. BB: Sealed Mid. BARS: 4-Piece 9”x 29”. FORK: Tapered w/25mm Offset. STEM: FIT Top Load. GRIPS: FIT Crossfit. SEAT: FIT Barstool Pivotal. CRANKS: Tubular Cro-Mo 165mm. SPROCKET: FIT Key 25T. PEDALS: FIT Mack-PC. FRONT WHEEL: FIT S1W w/Sealed Hub. REAR WHEEL: FIT OEM Double Wall w/Sealed 9T Freecoaster. TIRES: FIT F/U 2.4”. BRAKES: New U-Brake w/more tire clearance and softer pull springs. PEGS: 4X 100mm Metal.
$509.95 - $529.95
The Series One is where things get serious. With frame sizes to fit a wide range of riders and finishes to satisfy different tastes, the Series One has what it takes. Choose from SM (20.25? top tube length), MD (20.5? top tube) or LG (20.75 top tube) frame sizes to fit you and your preferences. Start with chromoly top and down tubes on our "Series One" specific geometry for control and stability on all terrains, from the skatepark, to the dirt to the streets.  Bolt-on a stable 33mm offset fork with a chromoly steerer tube to take the hits. The wheel set features alloy rims with a sealed cassette in the rear, with Fit 2.4? tires for a wide footprint. A Fit topload stem, Crossfit grips and an updated seat/post combo with more padding provide creature comforts. There's a Series One in our collection for just about everyone. Make your choice and take the ride.
$539.95
Park ready. The Fit PRK completes are purpose-built for aspiring park riders, with our nimble, quick-handling "Park" geometry. A super short 12.6? rear end & steep 75.3 degree head tube angle make spins faster, whips easier and the balance points, front & rear, quicker to find. Available in two different sizes, XS (20? top tube) and MD (20.5? top tube), the PRK bikes feature a low-profile frame, constructed with a chromoly front triangle for the most technical riding pursuits. Tight & right spec. like 8.7? rise bars, shorter 160mm 3-piece cranks and sealed bearings all around. Brakes are a key component for many park riders, so the PRK comes with our updated U-brake with a softer pull and a sealed detangler device to keep your bars spinning freely and your brakes at full power. Spin to win, the Fit PRK completes are ready to drop in.
$551.95
FRAME: 20” TT (XS) Cro-Mo Front Tri. GEOMETRY: Park w/12.6” CS 75.3° HA. HEADSET: Integrated. BB: Sealed Mid. BARS: 2-Piece 8.7”x 29”. FORK: Tapered w/25mm Offset. STEM: FIT Top Load. GRIPS: FIT Savage w/Flange. SEAT: FIT Barstool Pivotal. CRANKS: Tubular Cro-Mo 160mm. SPROCKET: FIT Key 25T. PEDALS: FIT MackPC. FRONT WHEEL: FIT S1W w/Sealed Hub. REAR WHEEL: FIT S1W w/Sealed 9T Cassette. TIRES: FIT OEM 2.4”. BRAKES: New U-Brake w/more tire clearance and softer pull springs. MISC: Gyro.
$579.95
The Fit STR bikes are street machines, through and through. Starting with our fine-tuned "Street" geometry in LG 20.75? or MD 20.5? top tube options and a 12.6? chainstay length for snappy response. Add 4-piece, 9? rise bars, shorter 165mm chromoly cranks and the four included steel pegs and you have the foundation of a tried & true street setup. Sealed bearings throughout the build, with Fit Crossfit flangeless grips, a double-wall rear rim and Fit F/U 2.4? tires that keep gripping when things get grimey. If riding ledges, wall rides, rails and everything in front of you is the plan, take a good look at the Fit STR.
$599.95
"Getting air" is what bicycle motocross is all about, and the Fit TRL completes are ready for pure BMX, right out of the crate. With longer 21? XL or 21.25? XXL frame options, you get a long & stable bike that's designed for full speed assaults on all terrains: Dirt, concrete bowls, pump tracks and everything else. A stable 74.5 degree head tube angle with a generous 33mm fork offset gives you control, with a slightly longer rear end to add stability and confidence to your session. A chromoly front triangle is a traditional configuration for strength and low weight, with big 9 X 29? bars and a Fit top load stem to improve control and reduce back pain. Sealed bearing hubs and bottom bracket for high speeds and low maintenance. Traditional details like chainstay mount U-brakes, a railed S&M seat/post and a tall 30/10 gear give the TRL a touch of mid-school soul. The TRL is ready to do it all.
$619.95
Run it back. The Fit STR Freecoaster goes both ways with the addition of a sealed bearing 9T freecoaster hub for good times in every direction.  Built on our responsive "Street" geometry with your choice of LG 20.75? or MD 20.5? top tube sizes and a 12.6? chainstay length to pull, spin and whip with ease.  More street cred comes from 4-piece, 9? rise bars, shorter 165mm chromoly cranks and the four included steel pegs to get you grinding right out of the box. Other key points include Fit Crossfit flangeless grips, sealed bearings all around, a double-wall rear rim and Fit F/U 2.4? tires. Brakes included if you're so inclined. Ready to get down.